Is the ALL Signature Black Friday Sale(2025) Worth It? A Breakdown & A Subscriber’s Dilemma

Accor’s paid subscription program, ALL Signature, is back with a Black Friday offer for 2025. If you’re a frequent traveler who stays at Accor properties (Sofitel, Fairmont, Pullman, Novotel, Ibis, etc.), this program is a powerful tool for generating both Reward points for free stays and Status points for elite tiers.

But with any sale, the question is: how good is the deal really?

Let’s break down the 2025 Black Friday offer for new subscribers and then look at a real-world scenario that shows why “newer” isn’t always “better.”

The 2025 Black Friday Offer for New Subscribers

This year’s promotion runs from November 23 to December 3, 2025. It’s targeted primarily at new subscribers and requires the use of the coupon code BLACKFRIDAY2025 at checkout.

Here is the discount breakdown based on the payment plan you choose:

• Monthly Plan: 40% off your first month’s payment only.
• Quarterly Plan: 35% off your first quarter’s payment only.
• Annual Plan: 30% off your first year’s payment.

Important Note: The discount applies only to the first payment. Subsequent renewals (the next month, next quarter, or next year) will be billed at the full standard price.

Crunching the Numbers: The Annual ‘Absolute’ Plan

For serious travelers, the top-tier “Absolute” annual plan is usually the most attractive. It provides the highest number of points and the fastest track to status.

Let’s look at the value proposition for a new subscriber grabbing the 30% discount on this plan.

• Standard Annual Price (Current): 7,788 BRL (approx. €1,298 USD)
• Black Friday Price (30% Off): 5,451.60 BRL (approx. €908 USD)

What You Get in 12 Months:

• Reward Points: 75,000 (worth €1,500 in hotel stays)
• Status Points: 12,000 (gets you more than halfway to Platinum status)

The Verdict for New Members: You are essentially paying €908 to receive €1,500 worth of points, plus a massive boost towards elite status. That is a fantastic deal. You’re buying points at a significantly reduced rate, and the status points are the cherry on top. For anyone not currently subscribed, this is a no-brainer.

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The Subscriber’s Dilemma: My Personal Scenario

Now, let’s twist the plot. I’ve been an ALL Signature Absolute subscriber for the past two years. My subscription is set to expire on December 1, 2025—right in the middle of this sale.

Naturally, when I saw the “Black Friday Sale” headlines, I got excited. Who doesn’t want a discount on renewal?

But then I looked at the fine print and my own account details.

My Current Situation:

• Because I signed up two years ago, I am locked into an older, lower annual price.
• My Renewal Price: 6,720 BRL per year.

The “Deal” for Me:

The terms state there is a separate offer for former subscribers to reinstate, giving a 30% discount only on the first month of a monthly plan. Since I’m an active annual subscriber, this doesn’t apply to me. Even if I could somehow cancel and sign up as a “new” member to get the 30% off the annual plan, look at the math:

• “New Member” Sale Price: 5,451.60 BRL for the first year.
• My Automatic Renewal Price: 6,720 BRL for the year.

At first glance, the sale price is cheaper. BUT, there’s a massive catch. The sale price is only for one year. Next year, it would renew at the current standard price of 7,788 BRL.

If I stick with my current subscription, I keep my “grandfathered” price of 6,720 BRL year after year, as long as I don’t cancel.

My Dilemma: Do I chase a short-term gain of saving roughly 1,270 BRL this year, only to pay over 1,000 BRL more every single year after that?

Conclusion

For me, the answer is clear: Do nothing.

The value of keeping my locked-in, lower annual rate far outweighs a one-time discount. By letting my subscription automatically renew on December 1st at 6,720 BRL, I’m securing the best long-term value.

The Takeaway:

• If you are NOT an ALL Signature member: This Black Friday sale, especially the 30% off the annual Absolute plan, is an incredible opportunity to buy points at a discount and fast-track your elite status. Don’t hesitate.
• If you ARE an existing subscriber with a grandfathered rate: Ignore the flashy sale banners. Your current, older price is likely better than any temporary discount on the new, higher prices. Sometimes, the best move is to simply stay put.